Leading paint brand Dulux has launched its Let’s Colour project to inspire people to reclaim their surroundings and regenerate them with a splash of colour all over the world.
Dulux understands colour’s uplifting effect; how it can re-invent the familiar and fill rooms with shades of calm, vitality and happiness. This passion has led the brand to work with the Wuhan art project in China, All Colour To Sao Paulo events in Brazil and the ongoing support of the Community Re-Paint charity in the UK. Together, through the simple act of painting, these projects have injected colour, turned old into new, forgotten into colourful.
Let’s Colour will begin in Rio, Paris, London and Rajasthan
This year Dulux will initiate Let’s Colour projects around the world, so that even more people can experience the positive impact of paint and colour. Let’s Colour will begin in Rio, Paris, London and Rajasthan, before reaching other communities in cities such as Istanbul and Shanghai. For each project, Dulux will connect with local communities to paint spaces that need a little colour and experts in design to ensure they reach their potential.
A selection of these projects will be filmed by award winning Director Adam Berg and broadcast via TV and social network sites, to inspire more people to get involved. Viewers can grab a brush and tin of paint and apply a splash of cheer to their own spaces or volunteer for future Let’s Colour painting projects organised by the brand.
_To get involved visit www.letscolourproject.com