Explore the visual history of reggae and dancehall label Greensleeves at the Museum of Youth Culture
An exhibition exploring the visual history of one of Britain’s most influential independent record labels is coming to London's Museum of Youth Culture from Friday, July 10th.
Curated by Alexander Newman AKA DJ Al Fingers and based on his publication of the same name, Greensleeves: The First 100 Covers explores the relationship between music and graphic design, and the role record sleeves played in shaping the identity, style and global impact of reggae culture.
The Exhibition will bring together the first 100 album covers from the reggae and dancehall label's catalogue by artists such as Dr Alimantado, Eek-A-Mouse, John Holt, Freddie McGregor, Wailing Souls, Yellowman, Purpleman, and Sister Nancy.
Many of the covers were created by British illustrator and graphic designer Tony McDermott.
There will also be rare material from the Greensleeves archive such as flyers, photographs, and preparatory artwork.
Alexander Newman said: "The album art of Greensleeves Records, much of it created by legendary designer Tony McDermott, captured the energy, innovation and confidence of a musical movement that transformed global culture.
"Yet despite the undeniable influence of reggae and dancehall album covers, they have rarely received the recognition they deserve as works of graphic design.
This exhibition recognises and celebrates that extraordinary artistic legacy, and its place within the history of graphic design and popular culture."
Curated by Alexander Newman AKA DJ Al Fingers and based on his publication of the same name, Greensleeves: The First 100 Covers explores the relationship between music and graphic design, and the role record sleeves played in shaping the identity, style and global impact of reggae culture.
The Exhibition will bring together the first 100 album covers from the reggae and dancehall label's catalogue by artists such as Dr Alimantado, Eek-A-Mouse, John Holt, Freddie McGregor, Wailing Souls, Yellowman, Purpleman, and Sister Nancy.
Many of the covers were created by British illustrator and graphic designer Tony McDermott.
There will also be rare material from the Greensleeves archive such as flyers, photographs, and preparatory artwork.
Alexander Newman said: "The album art of Greensleeves Records, much of it created by legendary designer Tony McDermott, captured the energy, innovation and confidence of a musical movement that transformed global culture.
"Yet despite the undeniable influence of reggae and dancehall album covers, they have rarely received the recognition they deserve as works of graphic design.
This exhibition recognises and celebrates that extraordinary artistic legacy, and its place within the history of graphic design and popular culture."
